Case Studies / Jenna Shaw
Jenna Shaw
A personal brand that makes room for everything she's becoming.
Brand Coaching · Business Architecture · Brand Identity · Photography · Social Media Design
THE STARTING POINT
A bigger vision called for a brand that could grow with her.
Jenna had built a thriving wealth advisory practice through genuine relationships, deep expertise, and an approach to wealth that felt refreshingly human. Her clients knew her as warm, approachable, and incredibly good at what she does.
But her vision was growing beyond her wealth practice. She wanted to speak on stages, bring women together for meaningful conversations about wealth, and mentor the next generation of female advisors.
The challenge? Her online presence hadn't caught up with the woman she'd become or the places she was ready to go.
Jenna didn't need to reinvent herself. She needed a personal brand that reflected everything she'd already built while creating space for what came next.
THE COLLABORATION
We started with Jenna, not the brand.
Before exploring logos, colours, or photography, we focused on the woman behind the business.
Through Joy-Based Values, meaningful goal-setting, and honest conversations about her bigger vision, we created clarity around what mattered most to Jenna and how she wanted to show up in the next chapter of her work.
From there, we translated that clarity into a personal brand built around an idea that kept coming back to us: luxury that remembers where it came from.
Elevated and polished, but never out of touch. Confident and sophisticated, while remaining warm, approachable, and unmistakably Jenna.
THE MAGIC IS IN THE DETAILS
·
THE MAGIC IS IN THE DETAILS ·
-
Brand Strategy & Architecture
Together, we explored Jenna's values, goals, and bigger vision. From those conversations, I developed a brand blueprint that captured her personality, core message, and long-term ambitions, bringing her wealth advisory practice, speaking, and The Wealth Shift together under one cohesive personal brand.
-
Brand Identity & Messaging
Building on that foundation, I developed Jenna's brand messaging and visual identity, from typography and logo to brand graphics. The result was a feeling we called grounded luxury: elevated and polished, yet warm, approachable, and unmistakably Jenna.
-
Brand Photography
Together, we planned a brand alignment photoshoot that would capture the many sides of Jenna. From trusted wealth advisor to emerging speaker and mentor, the imagery reflects her confidence, warmth, and personality while giving her a versatile collection of photographs to support her growing brand.
-
Social Media Design
I created a collection of branded social media templates to help Jenna show up consistently and confidently online. Designed to complement her new visual identity, the templates give her a cohesive foundation for sharing her expertise, connecting with her audience, and growing her personal brand.
Bringing It to Life
A personal brand that feels like Jenna: confident, sophisticated, warm, and unapologetically herself.
Every detail was thoughtfully considered to create a cohesive identity that honours who she is today while making room for everything she's becoming.
THE TRANSFORMATION
A brand that finally feels as expansive as her vision.
Today, Jenna has a personal brand that reflects the warmth, confidence, and expertise her clients have always experienced in person.
Her wealth advisory practice, speaking ambitions, and The Wealth Shift now have a shared foundation, giving each part of her vision room to grow while remaining connected to who she is.
Since our collaboration, Jenna has welcomed new clients and confidently shares her website with prospective ones. She's continuing to step into leadership and explore new opportunities for speaking, connection, and mentorship.
Jenna didn't need to become someone different to take her next steps. She needed a brand that reflected the woman she'd already become and made room for where she wanted to go next.
“If I had to describe working with Jillian in one word, it would be sunshine.”
“I knew Jillian would be the best person to bring my vision to life. She understands me and who I am. Working together was epic, with lots of laughter and real conversation. We dug deep to get the branding aligned with me and my goals. Every session was different, and she nailed it. Since then, I’ve brought on many new clients and I’m proud to share my website with prospective clients. If I had to describe working with Jillian in one word, it would be sunshine. It truly was a life-changing experience, and she handled everything with care.”
Jenna Shaw
Let's Bring Your Vision to Life.
You have your own vision, your own gifts, and something meaningful you're ready to bring into the world. Together, we can create the clarity, confidence, and creative foundation to help it take shape in a way that feels true to you.